Enabling Multi-Brand Digital Commerce Transformation for Australia based Pest Control and Turf solutions
Client Overview
The client is a leading Australian supplier of pest management products, equipment, and technical expertise for licensed pest control professionals. With over 50 years of industry presence as part of Australian Agribusiness, the company has built a strong reputation through distribution, training, and product innovation. As part of its growth strategy, the organization also needed to digitally enable a brand specializing in professional turf and landscape management solutions. The group’s objective was to establish a unified digital platform capable of supporting multiple brands while delivering a modern B2B buying experience for trade customers.
Business Objective
The organization wanted to transition from traditional ordering methods to a scalable digital commerce model that could:
- Provide an online purchasing channel tailored for licensed B2B buyers
- Support multiple brands within a single technology ecosystem
- Deliver personalized pricing based on customer agreements
- Enable location-based store discovery and pickup options
- Improve checkout efficiency and mobile usability
- Synchronize operational and customer data across systems
- Create a foundation for onboarding future brands without duplicating infrastructure